PGA TOUR PRESS RELEASES

2026

03/18/2026

Pathway to Progression announces field for 2026 Bridgestone Collegiate Invitational

Top-level NCAA Division I men’s golf programs and HBCU teams set to compete March 23-24 at Silverado Country Club.

Download

03/18/2026

PGA TOUR, Qualtrics announce expanded relationship to enhance fan experiences

The PGA TOUR today named Qualtrics® the official tool of its new “Voice of the Gallery” program, part of the TOUR’s Fan Forward initiative designed to elevate fan experiences across PGA TOUR events by understanding and acting on their needs.

Download

03/16/2026

Chasing Sunday, a new, all-access look at THE PLAYERS Championship, debuts Tuesday via PGA TOUR Studios, NFL Films partnership

Fans to experience exclusive, mic’d up access to four stars from TOUR’s flagship event

Download

03/04/2026

PGA TOUR, Supergoop! announce multi-year partnership

Supergoop! named Official Suncare of the PGA TOUR and PGA TOUR Champions, Justin Rose joins as Brand Ambassador

Download

03/03/2026

ZYRTEC® Partners With PGA TOUR as First Official Allergy Relief Sponsor

SUMMIT, N.J., and PONTE VEDRA BEACH, FLA. (March 3, 2026) – Kenvue Inc. (NYSE: KVUE) today announced a multi year partnership between ZYRTEC® and the PGA TOUR, making ZYRTEC® the first Official Allergy Relief Sponsor of the league. The partnership debuts alongside the brand’s new “Yes Season™” campaign, rooted in the insight that seasonal allergies often get in the way—making people rethink plans and miss out on things they normally love. With ZYRTEC®, the one in four adults with seasonal allergies can push past those barriers, say “yes” to Spring and keep doing their thing— whatever that may be.

Download

03/02/2026

Technics named Official Audio of the PGA TOUR and PGA TOUR Champions

NEWARK, N.J., and PONTE VEDRA BEACH, FLA. (March 2, 2026) – The PGA TOUR and Technics, a brand of Panasonic Holdings Corporation, today announced a new multi-year marketing partnership that designates Technics as the Official Audio, Official Headphones and Official Earbuds of the PGA TOUR and PGA TOUR Champions.

Download

02/25/2026

PGA TOUR, WHOOP extend official partnership through 2028

The PGA TOUR and WHOOP, the human performance company, today announced an extension of their Official Marketing Partnership. The new agreement continues the WHOOP designation as the Official Health & Performance Wearable of the PGA TOUR and PGA TOUR Champions through 2028.

Download

02/24/2026

PGA TOUR and PAM partner to provide interactive Smart Maps at TOUR events

The PGA TOUR and PAM, the world-leading Smart Navigation platform specializing in digital interactive mapping and signage, today announced a new strategic investment and multi-year marketing partnership designating PAM as the Official Smart Map and the Official Smart Map Technology of the PGA TOUR.

Download

02/18/2026

Lucas Glover elected Player Advisory Council Chairman

The PGA TOUR announced Wednesday that Lucas Glover has been elected Player Advisory Council (PAC) Chairman for 2026 by the TOUR’s voting membership. The PAC serves as a consulting body that vets and recommends changes to the PGA TOUR Policy Board on behalf of the membership. Glover and Adam Scott were selected by the Player Directors to run for PAC Chairman.

Download

02/17/2026

Genesis renews as title partner of The Genesis Invitational

PACIFIC PALISADES, California, and PONTE VEDRA BEACH, Florida – The PGA TOUR, Genesis and TGR Live announced today a multi-year commitment from Genesis to continue as title partner of The Genesis Invitational through 2030. The agreement was announced Tuesday during a signing ceremony at The Riviera Country Club attended by PGA TOUR CEO Brian Rolapp, Hyundai Motor Group Executive Chair Euisun Chung and tournament host Tiger Woods. A press conference with Woods and Genesis President and CEO José Muñoz followed ahead of the historic event’s return to Pacific Palisades.

Download