PGA TOUR PRESS RELEASES

2026

02/02/2026

PGA TOUR, DraftKings, ESPN launch PGA TOUR LIVE Betcast, the first all-day, watch-and-bet experience for golf fans

PGA TOUR LIVE Betcast to air across 12 marquee events in 2026 beginning with this week’s WM Phoenix Open.

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01/27/2026

PGA TOUR taps Cutwater as Official Canned Cocktail in expanded partnership with Anheuser-Busch

Cutwater, the #1 spirits-based ready-to-drink canned cocktail in the U.S.*, tapped as latest Official Marketing Partner of the PGA TOUR and PGA TOUR Champions

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01/26/2026

PGA TOUR announces 2026 Player Advisory Council

The PGA TOUR announced today the 16-member Player Advisory Council (PAC) for 2026. The PAC serves as a consulting body that vets and recommends changes to the PGA TOUR Policy Board on behalf of the membership.

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01/20/2026

PGA TOUR and FAGE Yogurt unveil new partnership

Renowned dairy brand becomes the Official Yogurt of the PGA TOUR and PGA TOUR Champions.

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01/15/2026

Competitions updates and reminders for the 2026 PGA TOUR Season

The 2026 PGA TOUR Season and 20th year of the FedExCup will begin at this week’s Sony Open in Hawaii (Jan. 15-18) featuring previously announced eligibility enhancements and updates to the season-ending stretch. Top 100 exempt status and field size adjustments will be in effect as players compete over 37 official events with the top 30 players advancing to the season-ending TOUR Championship in August where the FedExCup Champion will be crowned.

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01/14/2026

PGA TOUR, AWS expand partnership to transform golf content and fan experiences globally

AWS AI powers next-generation digital enhancements across PGA TOUR platforms and international broadcasts, with new features set to debut this week at Sony Open in Hawaii

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01/13/2026

PGA TOUR Studios kicks off year two with Mindful, a new series exploring the power of the mental game in golf

Series launches with Bud Cauley episode across all TOUR channels on January 15 Comedian Katt Williams to be the focus of February 12 episode

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01/08/2026

Viking and PGA TOUR announce new partnership

Viking and the PGA TOUR today announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions.

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01/07/2026

PGA TOUR, Chipotle announce new partnership

The PGA TOUR and Chipotle Mexican Grill today announced a new marketing partnership that designates Chipotle as the Official Mexican Restaurant, as well as the Official Burrito, Bowl, Tacos and Quesadilla of the PGA TOUR and PGA TOUR Champions.

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2025

12/15/2025

Cadillac named sponsor of the Cadillac Championship, the PGA TOUR’s new Signature Event

The PGA TOUR today welcomed Cadillac as title sponsor of the Cadillac Championship, the new Signature Event at Trump National Doral, in a multi-year agreement. The Cadillac Championship, set for April 27-May 3, 2026, on the famed Blue Monster, will be broadcast on CBS/Paramount+, Golf Channel and three PGA TOUR Studios properties: PGA TOUR LIVE on ESPN+, Sirius XM and the TOUR’s World Feed.

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