PGA TOUR PRESS RELEASES

2026

02/25/2026

PGA TOUR, WHOOP extend official partnership through 2028

The PGA TOUR and WHOOP, the human performance company, today announced an extension of their Official Marketing Partnership. The new agreement continues the WHOOP designation as the Official Health & Performance Wearable of the PGA TOUR and PGA TOUR Champions through 2028.

Download

02/24/2026

PGA TOUR and PAM partner to provide interactive Smart Maps at TOUR events

The PGA TOUR and PAM, the world-leading Smart Navigation platform specializing in digital interactive mapping and signage, today announced a new strategic investment and multi-year marketing partnership designating PAM as the Official Smart Map and the Official Smart Map Technology of the PGA TOUR.

Download

02/18/2026

Lucas Glover elected Player Advisory Council Chairman

The PGA TOUR announced Wednesday that Lucas Glover has been elected Player Advisory Council (PAC) Chairman for 2026 by the TOUR’s voting membership. The PAC serves as a consulting body that vets and recommends changes to the PGA TOUR Policy Board on behalf of the membership. Glover and Adam Scott were selected by the Player Directors to run for PAC Chairman.

Download

02/17/2026

Genesis renews as title partner of The Genesis Invitational

PACIFIC PALISADES, California, and PONTE VEDRA BEACH, Florida – The PGA TOUR, Genesis and TGR Live announced today a multi-year commitment from Genesis to continue as title partner of The Genesis Invitational through 2030. The agreement was announced Tuesday during a signing ceremony at The Riviera Country Club attended by PGA TOUR CEO Brian Rolapp, Hyundai Motor Group Executive Chair Euisun Chung and tournament host Tiger Woods. A press conference with Woods and Genesis President and CEO José Muñoz followed ahead of the historic event’s return to Pacific Palisades.

Download

02/11/2026

Pathway to Progression announces 2026 Underclass Elite Ranking

Unveils new Underclass Elite Showcase for top 15 in final ranking

Download

02/10/2026

Cleveland Clinic, PGA TOUR launch long-term partnership focused on player health, performance and longevity

The PGA TOUR has named Cleveland Clinic as the Official Healthcare Provider of the PGA TOUR and PGA TOUR Champions. As part of this multi-year partnership, which runs through 2032, Cleveland Clinic will care for players across the global PGA TOUR landscape through innovative on-site and off-site health and wellness services and serve as the PGA TOUR’s performance partner.

Download

02/02/2026

PGA TOUR, DraftKings, ESPN launch PGA TOUR LIVE Betcast, the first all-day, watch-and-bet experience for golf fans

PGA TOUR LIVE Betcast to air across 12 marquee events in 2026 beginning with this week’s WM Phoenix Open.

Download

01/27/2026

PGA TOUR taps Cutwater as Official Canned Cocktail in expanded partnership with Anheuser-Busch

Cutwater, the #1 spirits-based ready-to-drink canned cocktail in the U.S.*, tapped as latest Official Marketing Partner of the PGA TOUR and PGA TOUR Champions

Download

01/26/2026

PGA TOUR announces 2026 Player Advisory Council

The PGA TOUR announced today the 16-member Player Advisory Council (PAC) for 2026. The PAC serves as a consulting body that vets and recommends changes to the PGA TOUR Policy Board on behalf of the membership.

Download

01/20/2026

PGA TOUR and FAGE Yogurt unveil new partnership

Renowned dairy brand becomes the Official Yogurt of the PGA TOUR and PGA TOUR Champions.

Download